Image Is Everything.
‘Reputation – years to build, seconds to lose (foxton vs the image group)’ is well worth a read. How true that your reputation can change so quickly on the internet.
‘Word of mouth is the best form of advertising’ is something that will always be true in business; on or off line. It is all a little bit scary really. Just by making one tiny mistake you can manage to really muck things up!
It is bad enough when you are trading in the physical world but when you are based on the internet then things can be even more precarious.